To create a new expression for Blue Bottle’s New Orleans Iced Coffee, extending the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.
Brand strategy, identity, and packaging design.
The new design for Blue Bottle’s New Orleans Iced Coffee stays true to the heart of Blue Bottle, challenging coffee category cues while remaining modest and utilitarian. Pearlfisher has elevated Blue Bottle’s current equities and clarified their word mark to increase its stature, simplifying messaging on pack and playing up the Blue Bottle blue to increase shelf impact.
The New World Geebird & Bamby
“”The New World" revisits anonymous places of the 20th century. It is set in a time characterized by the conflict of Modernist and Postmodernist convictions, its influence on later 20th century history, and ultimately, the world we live in today.
On a formal level, this conflict defines the aesthetics of the collection. The interrelation of rational graphic design and anonymous photorealism reflects the contrast of manmade ideals and the acceptance of life in chaos. “The New World" is shaped by an original set of rules, metrics and processes. This enables the revelation of eclectic utopias that, for better or worse, withhold the definition of a photograph."
realest thing I’ve seen in a while
this was so amazing. so thought provoking. an eye-opening social criticism.